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Our sales training service comes from decades of experience in sales training and that has shaped us into a leading provider of tailored courses designed to empower businesses, sales professionals, and teams to achieve their goals. With over 35 years of expertise, Phil Coley has delivered thousands of hours of training to sales teams of all sizes, ranging from internal telephone sales to national field sales territory managers.

The dedicated team at Phil Coley Sales Training offers a diverse range of sales training courses that cater to the unique needs of business owners, individual salespersons, sales teams, and sales directors. Our offerings span from generic sales courses delivered in a collaborative group setting to meticulously tailored courses that address the specific sales challenges faced by our clients.

Our comprehensive portfolio includes popular courses such as Telesales Foundation, The Sales Pitch, Objection Handling, Negotiation Skills, Rapport Building, and Prospecting. We understand that the modern world demands flexibility, which is why many of our courses are now available as eLearning options. This allows you to complete your training at your own pace, fitting it seamlessly into your busy schedule. For those who prefer a more interactive approach, our in-person online group courses offer a dynamic learning experience.

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"I have been working with Phil now for a few months and I finally feel like I have got the clarity I need for my business. I was trying to do too much instead of focusing on my core offerings. Phil helped me to see that if I want to grow my sales I need to be more precise in what I am offering."


We firmly believe that while the core principles of sales remain constant, the path to reaching your prospects has evolved significantly. Selling is not a precise science, but it is a process that requires a methodical approach to achieve your sales goals. In a world where many products can be sold online, services and high-value items demand a well-defined process. Our sales training courses are anchored in the 'Phil Coley 6 Pillar OPPTOC System', which has been meticulously developed over the last 35 years and stands as one of the most robust foundations for sales individuals and teams.

The 6 Pillars, represented by the acronym ‘OPPTOC’, encapsulate the essential steps of Open, Probe, Position, Trial, Objections, and Close. Following this systematic approach will empower you to navigate the intricate landscape of sales successfully.

As a testament to our commitment to your growth, we offer some of our courses for free, allowing you to access valuable resources and insights instantly. Your journey to sales excellence begins with us. Click here to explore our free courses and take the first step toward unlocking your full sales potential.

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